martedì 7 dicembre 2010

Making Right Choices: Art or Science?

Decision-making, at its heart, involves a series of choices. Neuropsychologists tell us that the human brain can comfortably deal with only a limited number of alternatives (seven plus or minus two, according to a number of studies). Fields like decision theory were developed to help humans organize their thinking so that alternative actions could be arrayed according to their attractiveness, expressed in quantitative terms.